extra, extra, read all about it!

(See some old school tactics still work).

oct 2024

Lee Roth

Marketing that Moves the Needle with Lee Roth

Lee Roth is the co-founder of TheActionists, a platform designed to make marketing more actionable for businesses. He is an experienced marketer, entrepreneur, and agency leader.

oct 2024

Lee Roth

The Kamala Harris Presidential Campaign - A Classic Brand Challenger Strategy

Discover how Vice President Kamala Harris is leveraging a classic challenger brand strategy in her presidential campaign. Our analysis breaks down her approach, from identifying her foil to creating tension and building a consistent brand.

sept 2024

Meet Lee Roth

CanvasRebel caught up with the brilliant and insightful Lee Roth to tell the story behind the idea for The Actionists.

jul 2024

Pio Schunker

What We Can Learn About Life And Brand Purpose From An Ancient Hindu Text

Who knew 5,000-year-old philosophy could be the secret sauce for modern branding? Dive into this blog post to discover how the Bhagavad Gita's timeless wisdom can help you whip up a brand purpose that's both meaningful and marketable.

jun 2024

Pio Schunker

Act Like a Bison, Not a Cow: Run Into Your Marketing Problems Not Away From Them

Bison confront storms head-on while cows avoid them, teaching marketers to tackle challenges directly for long-term success, as exemplified by brands like Mattel's "Barbie" movie and Samsung's recovery from the Note 7 crisis.

apr 2024

Pio Schunker

**The Power of Cohesion: How Brand and Product Marketing Should Work Together**

Struggling with the brand marketing vs product marketing debate? Our latest post "The Power of Cohesion" provides a masterclass on aligning your "why" and "what" for maximum impact, with examples from Apple, Glossier and Taylor Swift.

apr 2024

Pio Schunker and Lee Roth

WTF is Happening to Marketing in the Beer Industry

A witty and humorous critique on how iconic beer brands like Budweiser, Corona, and Stella Artois have lost their way in marketing, departing from their brand DNA and failing to create culturally relevant campaigns.

mar 2024

Pio Schunker

How to Use Planned Confusion as a Tool for Creating Meaningful Change

Break free from the fear of stagnation and discover three simple tricks to implement 'Planned Confusion,' ensuring your business thrives in the ever-evolving landscape of brand management.

feb 2024

Meet Lee Roth - Building a new model

Lee Roth Weaves Experiences to Develop New Marketing Approaches.

feb 2024

Pio Schunker and Lee Roth

The 1st Annual Actionists Big Game Ad Review

There was nothing super about them.

jan 2024

Meet Lee Roth - Co-Founder

Interview of Lee Roth, Co-Founder of The Actionists, and why he loves building businesses and his favorite local spots to visit.

jan 2024

Pio Schunker

The Mattel/Barbie phenomena examined through the lens of horizontal brand marketing

There are some great lessons to be learned for every marketer that we summarize.

jan 2024

Customer experience playbook

How unlocking brand meaning can reshape business strategy to match how consumers experience brands today, we need to build them horizontally

dec 2023

Pio Schunker

The 1% Transformation

Change. For many leaders it’s a loaded, terrifying word.

nov 2023

Look at us, we’re in Adage

Former Samsung and Coca-Cola Co. marketer Pio Schunker has joined former Coke and Wieden+Kennedy executive Lee Roth to form a firm that aims to bridge the gap between management consultancies and ad agencies.

nov 2023

The start of something new

Top Client and Agency Vets Pio Schunker and Lee Roth form The Actionists.

nov 2023

Bridge the gap between consulting firms and agencies

Coca-Cola veterans launch a company to bridge the gap between consulting firms and agencies.

oct 2023

Business, brand and corporate culture

The Actionists Pio Schunker gets very honest and open with the CMO Whisperer about what it’s like to drive transformation - business, brand and corporate culture.