A Nimble Approach to Innovation, built out the needs of the business and the consumer. Ideas that are always tangible over the theoretical.
step 1:
The Growth Audit
Define the business problem & opportunity.
step 2:
The Business Growth Platform
Understand the audience segments and needs.
step 3:
The Opportunity Spaces
Utilize segmentation and insights to create 6 opportunity spaces.
step 4:
The Innovation Territories
18 innovation territories across 2 opportunity spaces.
step 5:
The Test
Rapid Testing via Zappi or In Market testing through Mission Fields (or your preferred research partner).
step 6:
The Optimization
Optimize top 3 concepts based on research.
With the innovation defined, we then move onto to building the brand and creating the marketing plan.
Ideas are nothing but illusions with out great execution (and resources).
